Campaign Filters
Every filter option explained — what it does and how to use it effectively.
Campaign Filters
Filters let you narrow your campaign to exactly the leads you want. Here's what each filter does and how to use it effectively.
Market Value
Set a minimum and/or maximum market value to target a specific price range.
- Min only — Show properties worth at least this amount. Useful for filtering out vacant lots or very low-value properties.
- Max only — Show properties worth no more than this amount. Useful for staying within your budget.
- Both — Target a specific value range, like $150K–$400K.
Leave both empty to include all property values.
Cities
Select one or more cities or neighborhoods to focus on a specific geography. Only properties in the selected areas will match your campaign.
Leave empty to include all locations in the coverage area.
Tip: If you're new to an area, start broad and let the data show you which neighborhoods have the most activity. You can always create targeted campaigns later.
Tax Status
Filter by the property's current tax payment status:
| Status | What it means |
|---|---|
| Paid | Taxes are current. Include this if you want all properties regardless of tax status. |
| Unpaid | Taxes are due but not yet past the delinquency threshold. Could be a timing issue or early sign of trouble. |
| Delinquent | Taxes are significantly past due. Strong indicator of financial distress. |
Select one or more statuses. Leave empty to include all.
Tip: For the highest-distress leads, select only "Delinquent." For a broader view, include all three.
AI Tags
Filter by tags that the AI has assigned to leads. Tags are short labels that capture key characteristics:
- High Equity
- Absentee Owner
- Multiple Violations
- Motivated Seller
- Expired Permits
- Tax Delinquent
Select the tags that align with your investment strategy. Leave empty to include all.
Owner Flags
Three toggle filters let you target specific owner situations. Each has three states:
| Setting | What it does |
|---|---|
| Any | No filter — includes all properties regardless of this flag |
| Yes | Only properties where this flag is true |
| No | Only properties where this flag is false |
Absentee
Whether the owner lives at a different address than the property.
- Yes — Only absentee owners (they don't live there)
- No — Only owner-occupied properties
- Any — Both
Homestead Exempt
Whether the property has a homestead exemption.
- Yes — Only homesteaded properties (typically owner-occupied primary residences)
- No — Only non-homesteaded properties (likely investment properties or rentals)
- Any — Both
Out of State
Whether the owner's mailing address is in a different state.
- Yes — Only out-of-state owners
- No — Only in-state owners
- Any — Both
Minimum Violation Count
Set a minimum number of violations a property must have to match your campaign.
- 0 or empty — Include all properties (even those without violations, if they have other matching signals)
- 2+ — Only properties with at least 2 violations, indicating more serious issues
Tip: Setting this to 2 or 3 is a good way to surface the most distressed properties, but you'll get fewer results.
Combining filters
Filters work together — a lead must match all of your criteria to appear in the campaign. A few effective combinations:
- Absentee + Delinquent taxes — Absent owners who've stopped paying taxes are often highly motivated
- Out of State + Building Violations — Far-away owners dealing with code enforcement from a distance
- Market value $200K–$500K + High equity tag — Properties in your price range with built-in equity
- Min 2 violations + No homestead — Multiple code issues on what's likely an investment property the owner has neglected