Browsing All Leads
How to use the leads table to browse, sort, and explore all available leads.
Browsing All Leads
The Leads page shows every lead in the system in a sortable, searchable table. This is your bird's-eye view of all available properties, regardless of campaigns.
The leads table
Each row in the table represents a single property. Here's what each column shows:
| Column | What it shows |
|---|---|
| Address | Street address, city, state, and zip code |
| Signal Date | When the most recent distress signal was detected. If the property has violations, the count is shown here too. |
| Market Value | The county's appraised market value |
| Equity | Estimated equity (market value minus last sale price). Green means positive equity, red means negative. |
| Tax Status | Current tax payment status — Paid (green), Unpaid (yellow), or Delinquent (red) |
| Tags | Quick badges: Absentee (purple), No Homestead (orange), and the top AI-generated tag (red) |
| Year | Year the property was built |
| Beds / Baths | Bedroom and bathroom count |
Opening a lead
Click any row to open the lead detail panel on the right side of the screen. This shows you the full picture — property details, owner info, financials, distress signals, AI insights, and timeline. See Lead Detail Panel for a full walkthrough.
Sorting
Click the column headers for Signal Date or Market Value to sort the table:
- Signal Date — Sort by newest signals first (default) or oldest first
- Market Value — Sort by highest or lowest value
An arrow indicator shows the current sort direction.
Refreshing
Click the refresh button to reload the latest data. This is useful if you've been on the page for a while and want to see if new leads have come in.
Adding a lead to a campaign
From the lead detail panel, you can add any lead to an existing campaign using the "Add to Campaign" button. This opens a list of your campaigns — click one to add the lead. If the lead is already in a campaign, you'll see that indicated with a checkmark.